Web Design and SEO Blog

Jul201827

Get 10% Off Your New Website

by Mira Brody in Announcements, Design, Development, Tools & Tips, UX

In honor of Downtown Bozeman’s Crazy Days sale event, we are offering 10% off a new website for all Downtown Bozeman Association members through the month of July.


Whether you are a new business or an established one, You’ll want to set yourself up for success when investing in a new website. Here are a few reasons why you should go with a JTech website.

1. Customer Service
JTech’s technology is advanced, but we value old fashion customer service. All of the services you need to successfully manage an online business are under a single roof, available at a single, local phone number. We constantly monitor server logs, and all potential bugs are fixed immediately, free of charge. Whatever you need, we’re here, ready to help.

2. Superior Performance
Because our sites are built using custom code, their functionality is superior to that of a lower-end template system, such as WordPress. They are also not as vulnerable to data threats, load much faster, and are hand-tuned to fit all screen sizes, improving your search engine ranking and helping you to reach more customers.

3. Handcrafted Design
We believe that design drives development. Our designer and user experience expert ensures every one of our sites are unique and fit the branding and values of your business. Pages are created so that your visitors can move seamlessly through your site, get the information they need, and convert sales.

4. Ability to Grow
As your business grows, your website can as well to accommodate added services and functionality. While you may be on a bootstrapped budget in the beginning, when you are ready to expand, our team will help you prioritize your needs moving forward and integrate any site additions into your existing framework — no need for tedious plugins.

5. Holistic Services
As we mentioned, all off our services are under one roof. This includes digital marketing, search engine optimization, hosting, copywriting, technical assistance — even our servers are in-house. This means your needs are foremost and met by a single team of like-minded people, devoted to your success.

Contact Us today!
Contact us and talk to Katie, your Relationship Manager, to get started on a new website with JTech.
Jul201826

Increase Your Business’s Value with Modern Web Design

by Mira Brody in Announcements, Content, Design

A website overhaul presents the opportunity to revamp your web design — increasing the value of your company and attracting more customers.

Sphinx Mountain Outfitting's old site design, before the overhaul.

As a business owner, you should never underestimate the impact design has on your business. In addition to improved performance, a website overhaul will provide your company with an updated, sleek design and layout. Sphinx Mountain Outfitting, based in Ennis Montana, provides hunting, fishing and backcountry trips for those looking for an authentic Montana experience. Their current site and logo has served them well over the years, but in order to stay ahead of competition and improve their image to customers, they felt it was time for a site overhaul. Here are a few design improvements we are making to Sphinx Mountain Outfitting.

Custom Logo Design
Your company logo is the very core of your business. It evokes the emotions you want your customers to feel when they arrive and establishes core elements that drive the design of the site. For Sphinx Mountain Outfitting, we are designing a new, custom logo. This process involves a deep exploration of business values, goals and target markets. Our designer then produces a series of pencil sketches that we present to the client for consideration. After narrowing the sketches down, we’ll create detailed, hand-drawn logos, and further refinement leads to digital renditions. The final product is a collaborative effort between client and design team and results in a beautiful, custom business logo.

Modern Appearance
Like anything else, web design experiences fashion trends, many of them driven by improved technology and discoveries in user experience. If you website hasn’t been updated in years, it may actually be driving customers away not only from being unattractive, but due to poor experience and confusing navigation. Sphinx’s rebuild will include a fresh color palette to match the custom branding we are doing for them, as well as a complete content revamp with keyword-rich copy and modern design to place their audience.

Content Evaluation
As mentioned above, an overhaul is always a good time to evaluate content on the site. In Sphinx’s case, they found that there was information missing that their customers were asking for. On the new site, we will more extensively explain the services they offer and gear provided or required by guests. We will also consider listing general pricing, since this is a big determiner of whether a site visitor is converted into a purchasing customer.

Mobile Responsive
Last but not least, the new Sphinx Mountain Outfitting website will be built using responsive design, meaning it will adapt according to the screen size it is accessed from and customers can browse from their tablet or phone more easily. Since over 50% of web traffic is from a mobile device, this will be a huge improvement for the company.

Conclusion
A website overhaul is a great positive investment in your business. While it can fix many issues, design is a large part of the effort. And updated design will modernize your brand, allow your visitors to access your site form their mobile devices, and provides the opportunity to evaluate and refresh your content. Keep your eye out for Sphinx Mountain Outfitting's new site in the next month! If you have questions about wether your business is ready for an overhaul, give us a call! We’d love to keep you moving forward and seek opportunities to drive your online success.
Jul201824

JTech Sponsors Downtown Bozeman Flower Baskets

by Mira Brody in Announcements

If you live in Bozeman and have recently taken a stroll down Main Street, you’ll notice the annual flower baskets are up, adding a little color to the light poles. JTech Communications is proud to be a sponsor of this Downtown Business Improvement (BID) program — it is an effort enjoyed by locals as well as visitors.

Check out our flower baskets on the corner of Main and S Rouse (in front of the Pita Pit) as well as the many other contributing businesses up and down Main Street through the month of September.
Jul201819

Improve Your Image With Custom Photography

by Mira Brody in Announcements, Content, Imagery, Tools & Tips

Ben Johnson
Ben Johnson
The imagery on your website is powerful, allowing visitors to catch a glimpse of your business through a professional lens. We frequently recommend that our clients incorporate custom photography when possible, rather than relying on overused and unoriginal stock photography. Professional photography can be affordable and is well worth the cost. We recommend Ben Johnson, our new custom photography partner. Ben specializes in budget-friendly, corporate photo sessions and has put together reasonable packaging pricing for JTech clients.

Ben is a world traveler, inspired by the people and places he visits, looking to capture the uniqueness that makes his subjects real. Ben offers business photography in the following areas:
  • Storefront and indoor location shoots
  • Landscape imagery
  • Product photography
  • Staff headshots
  • Company lifestyle
  • Event photography

We recommend you do a site audit, and if your photos are older than a year or utilize generic stock photography, you may want to consider updating those images with custom shots. We’d be happy to introduce you to Ben and discuss options. Contact Katie at our office for more information.
Jul201816

Solving the Unique Issues in the Real Estate Industry

by Mira Brody in Announcements, Content, Design, Development

If you’re in the real estate industry, we know you have a unique set of needs — your website should be working to meet them.


Our job at JTech is to build online solutions for the various issues businesses face in their industry. Venture West is a real estate company in Bozeman, MT for whom we recently launched a new website. Real estate agents work in a competitive market — in addition to providing a positive user experience, their websites need to convey honesty and knowledge of the locale. When building Venture West’s new website, our team made sure to address these concerns and many other prevalent in the real estate market. Here are a few —

Displays credibility — Purchasing or selling property can be a stressful process. Venture West wants to ensure their potential clients understand their values and devotion to customer service. We achieved this through the site’s new content, writing copy that articulated their values as well as photos and bios of each real estate agent so that they came across as personable, professional people. On the home page, we tell some of Venture West’s story near the property listings so that visitors can easily relate the business and the faces behind it.

Superior performance — Real estate websites rely on integration with a third-party service in order to display current real estate listings and images — in this case, we were working with the Big Sky Country MLS. A consequence of this integration is that Venture West will not have control over the quality of the images the MLS provides from other realtors. For Venture West's own listings, we built their site with the ability to add enhanced imagery that will create an immersive experience for home hunters. Where images are provided from the MLS, we limited the space they would have to fill so as not to compromise the aesthetics of the site. The MLS also provided a pre-built listings map that Venture West used on their old site. By creating a fully custom new interactive map, our designers were able to create a much-improved design that offers more coherent and relevant listing information.

Performance improvements include building the new site so that it is accessible on devices of every size and an unobtrusive but powerful search and filter capability. The map and property listings page in particular will be beneficial for agents and clients alike to pull up on their phone or tablet while on the road looking at properties.

Search functionality — On the property listings page, having search and filtration functionality is especially important. Our team collaborated with Venture West agents to offer the filters that will best help clients find their new home. This essential set of tools includes: location, property type, minimum and maximum price, number of beds and baths and properties by agent. Users can sort results by featured listings, price point or distance from a location.

Locations served — When looking for a real estate company to serve your needs, you’ll want a clear geographic area in which you're hunting for property. Listing the metropolitan communities of Bozeman and Butte directly in the primary navigation makes the area they serve clear to not only visitors, but Google as well. The new site provides further geographic clarity by including a Communities page, with information on each community that they sell and buy homes in. Potential buyers from out of the area will find this useful when researching their new home!

Conclusion
Although many of these concerns overlap across industries, real estate agencies in particular need to pay attention to whether or not their website is meeting the needs of their market. We are proud to announce that Venture West’s new website is up and running and serving them well. If your real estate company is experiencing any industry related challenges, we would be happy to sit down with you and figure out the best approach to alleviating them — so you can get back to growing your business.
Jun201827

JTech Is Closed For Fourth of July

by Mira Brody in Announcements

Our office will be closed on Wednesday, July 4th for Independence Day. We hope you have a fun, safe and relaxing day in the presence of good company.

JTech will reopen Thursday, July 5th.
Jun20185

How To Avoid Fake Invoice Attacks

by Mira Brody in Security, Tools & Tips

An article by WolfGuardIT

WolfGuard IT
WolfGuard IT
Cyber attacks in the form of fake invoices are on the rise, and it is important to be able to identify them before you are scammed into sending money to someone who isn’t actually a business partner or distributor. Discover the different types of invoice attacks in a blog article by JTech’s business partner, WolfGuard IT.

Fake Invoice Attacks Are on the Rise – Here’s How to Spot (and Beat) Them
Jun20181

95% of your customers are mobile — are you?

by Mira Brody in Announcements, Content, Design, Development, Optimization, SEO, Tools & Tips, UX

Having a responsive site is more important than ever.

95% of Americans own and use a cell phone or tablet to access the internet, making it vital for your business to have a responsive website that looks great and works well on a small screen. Let’s take a look back at when “mobilegeddon” began and what changes took place…

A timeline of mobile takeover: Mobilegeddon begins
  • January 2014 — Mobile traffic surpasses 50% of all web traffic in the US as more and more people use mobile devices as their primary way of browsing the web. Google begins penalizing websites that perform poorly on a phone or tablet.
  • April 2015 — Google changes its algorithm to directly lower the search ranking of websites that are not mobile-friendly. It is the first major algorithm change in a long time and aimed at improving the mobile experience for users.
  • January 2017 — Google announces that while indexing your site, it will consider the mobile version first and foremost when ranking its search results. 

Between user experience — most users will leave a site that takes longer than 2-4 seconds to load — and your standing with Google, your business cannot afford to have a site that is not accessible for all devices.

Take action!
First, test your site with this tool to see how Google considers its performance on mobile. If you rate poorly, talk to us about our current discounts and specials for those needing to get their website responsive in a hurry.
May201831

JTech Partners With WolfGuard IT to Provide Tech Support to Clients

by Mira Brody in Announcements

JTech is excited to announce our new business partnership with WolfGuard IT! WolfGuard IT is a dedicated computer consulting company in Bozeman, MT who partner with businesses all over the country to prevent technical issues before they occur. Their trusted, professional and experienced team is capable of working in-house or remotely so you can keep doing business without downtime.

When clients come to us with technical issues outside our realm, we will refer you to the WolfGuard IT team with confidence. Founder Chris Kimbell and his team can help you with the following issues:
  • IT Support — They offer affordable, ongoing IT monitoring and support that is not only meant to fix problems as they arise, but catch them before they occur.
  • Cybersecurity — They recognize vulnerabilities and are actable of tackling them head-on so you are guarded against cyber attacks and threats.
  • Business Phone Systems — They understand the importance of a functioning phone system to keep your business running. WolfGuard IT offers their own phone system software, WolfGuard Call, that is secure, and flexible to your business needs.

JTech is looking forward to the benefits this new partnership will allow us to offer our clients. When you need technical assistance outside of the realm of the website we’ve built for you, we can refer you to WolfGuard IT. If you have any questions for us, don’t hesitate to contact us — or if you have questions for Chris and his team, contact WolfGuard IT.
May201829

Easily Manage Your Website with My JTech

by Mira Brody in Announcements

Features in our content management system that will improve your experience managing your site.

We wanted to share with you the updated organization of My JTech's “Manage Site” interface. Manage Site is your dashboard for managing your website’s data and content, and we’re always working to make this process as convenient and painless as possible for you. Here’s a short tour of the sections you may find while managing your site. Not everyone will have all sections, depending on the services you have with JTech.

View Data & Activity
Data and Activity includes your site’s databases. Depending on your site, this can be a record of your contact submissions, donations, job application summations and whatever other data we’ve built your site to keep track of. This makes it easy for you to access the data you need at the click of a button.

Website Profile
Your website profile is a central repository of information about your business or organization — address, location, contact information and link to any social media presence maintained by your company.

Custom Tools
The tools available to you will depend on your site. Many of our clients utilize the ability to import and export data, or manage product inventory.

Favorites
When you’ve opened a specific drawer, you have the option of selecting it as a “Favorite” by clicking the star in the upper righthand corner. Shortcuts to everything you’ve Favorited will be conveniently listed here in your Favorites section.

Site Pages
You have the ability to change the copy and images on many of your website’s pages via Site Pages. All of your editable pages will be listed here.

Conclusion
When we make improvements to My JTech, we share those improvements so that our clients can more easily manage their site. We are making consistent upgrades to My JTech and will keep you in the loop about anything forthcoming! If you need help, we encourage you to browse through our Support Articles, or contact us with any questions.