Web Design and SEO Blog

Dec20169

How Infographics Boost User Engagement

by Mira Brody in Content, Design, Imagery, Infographic, Tools & Tips

As of 2015, the average human attention span has reached a new low — eight seconds. That’s down from the previous average of 12 seconds, and a second less than that of a goldfish. As content marketers, it’s our job to take advantage of this window of time in order to properly engage our audience. A great way to do this is with an infographic.

Why are infographics so effective?
Infographics, when utilized properly, break down complex information and data into a visual, making it easier for readers to digest. They are sharable, engaging and give you a chance to represent your branding in content.

Easily Consumable
Humans are visual creatures. We remember:
Infographics are easily consumable.

Traffic lights are more often than not, a symbol.
Traffic lights are more often than not, a symbol.
Faster Processing
We can recognize and process a symbol in 150 ms — which is why we have symbols, rather than text, for road signs, which need to be comprehended quickly.

Memory Retention
Three days after reading an article, we recall:
Infographics help memory retention.

Engaging
Eye tracking studies show that we focus in on graphics and imagery that are relevant to the topic on the page more than the text itself. We also spend more time on a page with visuals.

What can infographics do for your business?
Benefits of using infographics.

John Snow's famous map of cholera cases during an epidemic in London.
John Snow's famous map of cholera cases during an epidemic in London.
The use of infographics to display data is not a new practice. For thousands of years people have been using imagery to attract readership and display data, from the first world maps, to tracking the movement of Cholera through London to uncover its cause, to political cartoons to express an opinion.

Adding an infographic to your sales or marketing strategy is a great way to communicate important information in a visually appealing and engaging manner. Although not all information can be communicated effectively in one, utilizing the power of an infographic is a useful tool for all those looking to give their digital content a marketing boost!
Dec20165

Make Life Better With 1Password for Teams

by Mira Brody in

1Password for teams.
Many of us have followed the bad habit of storing our passwords in a journal, on a post-it note or in a Word document. The problem is, most of these places are incredibly unsafe for password storage, especially if your password is tied back to financial assets or personal information such as social security numbers, birth certificates or credit cards. With identity theft being a prevalent issue, it is important to guard this information securely. Luckily, there are software options that will securely store this information on your computer and be easily accessible when needed. One that we’ve found particularly useful for our team is 1Password.

1Password is a software service developed by AgileBits with options available for personal use, families and teams. This software allows you to securely store login information, credit cards, social security cards, certificates, legal documents and much more. This information is then protected under strong encryption and accessed by you via a master password. Your master password is never shared digitally and is produced on a PDF for safekeeping in case data recovery is needed; AgileBits recommends in a safety deposit box or fireproof safe.

1Password for Teams: the highlights
1Password for Teams is designed for the workplace. After purchasing the software, your team gets their own unique URL where password management takes place. An administrator will then invite team members and assign permissions.

Master Passwords — Each team member receives their own master password, keeping their devices secure. Unlike the credentials used to log int to websites and apps, the master password is never stored digitally, leaving no risk of it being stolen by hackers.
Cross platform — 1Password can be used across devices, so you can access everything you need from your computer, tablet or phone. It also supports Touch ID for iOS and the new MacBook Pro, as well as on a few specific Android devices as a fast and convenient alternative to inputting your master password to login each time.
Shared Vaults — Team members can be given permission to access shared vaults, providing all team members with the credentials they need to get their work done.
Password Strength — 1Password provides a password generator feature to create randomized, strong passwords and an entropy meter for existing passwords, allowing you to identify weaknesses in security.
Browser Extensions — 1Password has browser extensions for Safari, Firefox, Chrome and Internet Explorer. The extension allows you to autofill login information from a list of suggestions, save typed logins, create strong passwords and more…all while in your browser.
App Extension Support – Many apps on mobile devices have added support for 1Password in iOS, allowing you to login using 1Password directly from within Twitter, ebay, or other supported apps.

Admins will particularly appreciate blind access (allowing users to use, but not see, login credentials), lease timeouts (suspending user access temporarily) and guest access (sharing only certain credentials with, say, a client or temporary employee). And because we manage accounts for our clients, as well as our own, 1Password allows us to quickly locate credentials and login securely from any workstation.

If you’re still writing passwords down or recording them insecurely, give it a try. 1Password for Teams has been a great addition for us, allowing the team to access, share and manage passwords while adding both convenience and security office-wide.
Dec20161

JTech’s New Marketing Intern

by Mira Brody in Announcements

Please join us in welcoming Mariah, our newest marketing intern! A Bozeman, MT native, Mariah recently completed her education with a Business Management degree from Montana State University. With a background in event coordination and bridal consulting, she has made the switch to marketing and is looking forward to gaining knowledge in Google Analytics, Adwords and to better understand customer decision-making.

We are pleased to welcome Mariah aboard and look forward to the benefits her skill set will add to the team.
Nov201621

Happy Thanksgiving from JTech!

by Mira Brody in Announcements

Happy Thanksgiving from JTech.
Our office will be closed Thursday, November 24th and Friday, November 25th for the Thanksgiving Holiday. We will be back at work on Monday, November 28th.

At JTech, we are continually thankful for you, our clients, for making our jobs a fulfilling and rewarding experience. We are also thankful for the health and happiness of our family, friends and pets! We wish all of you a very happy and relaxing Thanksgiving holiday.
Nov201617

Siri’s Relationship with Yelp

by Mira Brody in Industry News, Optimization, Social Media, Tools & Tips

Yelp and Siri.
Since her permanent arrival to the iPhone 4S in 2011, Siri has been an integral part of our daily inquiries. From locating the best doughnuts in town to helping you calculate discounts on a whim in a busy grocery store, she’s a tool nearly 98% of iPhone users utilize at least once a month.

Because of her usefulness to consumers, Siri is a great tool for business owners to utilize to reach those consumers as well. Siri optimizes her results through a businesses’ Yelp listing, including location and reviews, determining how you appear in Apple maps’ directory — making it especially crucial for this information to be correct.

What you can do: Many business owners mistakenly do not consider Yelp as a viable option because the platform doesn't seem to fit their industry. However, it turns out if you don’t have an account you’re less likely to appear in search results by Siri. To increase your odds and become more visible to your customers, here are some things you can do:
  • Create a Yelp account if you have not already. This includes verifying your business through a process similar to Facebook and Twitter’s.
  • Upload a logo.
  • Fill in every relevant field, but especially your business hours, contact information, location and specialties. This not only ensures you can be found, but it boosts optimization, increasing your odds of showing up in search results when people are looking within your industry.
  • Check your other major online directories (Google Places, Facebook etc) for consistency with your information in Yelp. This accuracy is a significant ranking factor as well.
  • Gather reviews. Siri does take into account who is looking for “cheap dinner” or “the best burger.” She relates these terms to Yelps price range listings and customer reviews. If you have only one star reviews, she may not suggest you for that requested “best burger.” More tips on how to gather positive Yelp reviews from your clients.

Now that we know Siri’s ranking relies on Yelp for help to answer our toughest inquires about local businesses, it is time to make sure you are one of her recommendations! Follow the above suggestions, and as always, contact us if you have any questions or are concerned about your business’s visibility in voice search results.
Nov201615

Domain Name Scams and How to Avoid Them

by Mira Brody in Industry News, Tools & Tips

avoiding domain name scams.
"...Attn: We are sending you this notification for your business domain name search engine registration…time to send in your registration and save…failure to complete…may result in cancellation…do not discard..."

Whether or not you’ve been the unfortunate receiver of a domain registration scam letter, it is important to be aware of their existence in case you do get one someday.

A domain name scam is a sales solicitation disguised as a bill, designed to pressure the receiver into paying an amount to “renew” their domain name, change registrars or otherwise forfeit their existence on the web. They can come via email, paper letter or over the phone and should always be scrutinized carefully!

How to spot a scam.
  • First, check the bottom of the email. It usually contains a disclaimer saying something along the lines of “THIS IS NOT A BILL. This is a solicitation.”
  • Second, look for a registrar name. If you don’t see one, or the name sounds unfamiliar or suspicious, such as “Internet Renewal Service,” it is probably a scam.
  • Third, check the subject line. Language such as “this is your final notice” or “immediate attention needed” when it is only the first you’ve received should not be taken too seriously.

What to do if you receive a scam notice.
It is easiest just to delete, trash or ignore it. If you are unsure if it is legitimate or not, give JTech a call or forward the message to us for verification at domains@jtechcommunications.com. If we are your domain registrar, you don’t have to worry about answering these solicitations or about your domain ever expiring without you knowing. We auto-renew all domains with our clients and always work directly with you to securely manage your valuable names.

Domain scams are, unfortunately, very common. Falling for them however, is extremely avoidable. Keep your eye out and never pay for anything you feel unsure about.
Nov201611

Make Your Business Visible on Apple Maps

by Mira Brody in Optimization, Social Media, Tools & Tips

visibility in Apple Maps.
Apple Maps is used three times more than other competing navigation applications for iPhone users. Many revert to the application because it comes with their iPhone, others prefer its turn-by-turn direction service, but either way, 5 billion Apple map-related requests are made per week.

So, how do you make sure you business is one of those that show up as a result? Here are a couple things you can do to make sure you hold the best possible position in business listings on Apple’s most widely-used navigation system.

Yelp reviews and images in Apple Maps.
Yelp reviews and images in Apple Maps.
Apple Maps Connect — First, create a business account with Apple Maps Connect. If you find that your business already exists, you have the option of claiming it. To ensure the best odds of appearing in their registry, you must confirm your hours and location as well as verify your phone number.

Yelp — Second, maintain your business’s Yelp listing information. If you don't have an account, create one an claim your listing! When a visitor clicks on your business in Apple Maps, the information that appears is pulled directly from Yelp. A few things to keep updated are: store hours, price point, images, address and customer reviews. Apple displays the first three Yelp reviews, so makes sure your service encourages positive reviews.

In both your Apple Maps Connect and Yelp accounts, you should be carefully optimizing your listing with words relating to your business. For example, instead of simply “Applebees,” try “Applebee’s Bar and Grill” as well as listing some menu items in your description field.

If you need help setting up either account, or need to devise a plan to attract more reviews on Yelp, give us a call! We’d be happy to help integrate Apple Maps into your digital marketing strategy.
Nov20167

The Importance of an Annual Website Audit

by Mira Brody in Announcements, Design, Development, Tools & Tips

Enhancements to the NRTRC Website

NRTRC gets some additions.
NRTRC gets some additions.
The greater your online presence the greater the importance of performing regular audits, keeping the information you’re providing up to date but also enhancing how you do business online. We recently completed the results of such an audit for the Northwest Regional Telehealth Resource Center, who has been providing technical assistance to telehealth resources in underserved and rural areas of the country since 2005. NRTRC keeps their dynamic site up to date as a day to day part of their business, but in this audit they found a variety of improvements and additions that would allow them to save time.

The most significant improvement is the ability for new members to sign up through the site. This new page includes a form, the ability to choose a membership type, upload your company logo and submit the membership request for the NRTRC staff to review. To their site we also added a Twitter feed, social media icons throughout, PDF generation for conference schedules and a Telehealth News page.

We hope these updates serve NRTRC well for many years to come! If its been a while since you’ve thought through how you can enhance your site to save time and make you more money, we’d be happy to help you improve your site or at least get it up to date.
Nov20164

Web Apps: an advanced way to do business

by Mira Brody in Design, Development

web apps for your business at JTech.
Wikipedia will tell you that a web app is a program stored on a remote server and delivered over the Internet through a browser interface, which is a pretty plain description of a very exciting topic (at least to us!).

The difference between a web app and a website, is really just the technical skill of the developer. Since we’re a highly technical company that develops custom projects for our clients, we are able to make amazing, unique solutions that enable our clients to do business online. Rather than just deploying an informational website, we build websites that are also web apps, meaning your visitors can not only learn about your business, but also use your website to do business. Apple, for example, recently combined their main website with the Apple Store, providing a single, flawless experience, instead of two separated sites, existing now both as a place to inform, as well as a place to perform business transactions.

Here are a few features of web apps to take note of:
  • Like a website, a web app is presented in a browser, but its advanced nature allows it to look and behave much like a desktop application.
  • Because it is essentially a very advanced website, a web app needs UI (user interface) design and both front and backend development.
  • When desirable, a web app can be self-contained to work offline.
  • Includes advanced device capabilities such as geolocation, camera integration, or, like My Shipping Post, compatibility with parcel scales and scanners for data input.
  • As long as the web app is online, the latest version is always up-to-date.

We find that most businesses really benefit from a web app because they can be built to complete any workflow process necessary for you to serve customers and make sales. If you want more information about how a custom web application can improve the way you run your business, give us a call! We’d love to build a solution for you.