Web Design and SEO Blog

Feb201418

Announcing Great Divide Dental

by Joshua Reynolds in

Great Divide Dental's New Website
Great Divide Dental's New Website
Bozeman’s JTech Communications is delighted to announce the release of Great Divide Dental’s new advanced website. We’re very pleased with the clean, warm, inviting design of their site — a natural continuation of the clean lines and open interiors of Great Divide’s Helena, Montana dentistry office.

Great Divide Dental offers dentistry for the whole family — compassionate, comfortable care to improve your well-being. The new site provides a tour of their Helena dental practice, including beautiful photographs, an introduction to the staff, and a look at the various care procedures offered at Great Divide Dental.

Whether you use a computer, a tablet, or a mobile phone to access the new website, you can enjoy an optimal experience. Our Montana web development team planned and built Great Divide’s site using cutting edge responsive website design — with a layout that changes to look good on whatever size of screen you’re using. We invite you to visit their new website, and consider making an appointment from their website.

Family dentist in Helena: greatdividedental.com
Feb201411

Updates for Bank of Bozeman

by Joshua Reynolds in Announcements, Design

Mortgage Rate Summary
Mortgage Rate Summary
JTech built Bank of Bozeman’s website a few years ago, and since then we’ve collaborated with them on iterative enhancements to its aesthetic and functionality. Bank of Bozeman is a local Bozeman bank with great customer service and a good suite of financial services. In our latest round of custom revisions to their site, we’ve added a loan payment calculator and navigation palettes to provide faster user access to the detailed specifics of their offerings.

We love working with the Bank of Bozeman and continue to be proud of the results of our ongoing Montana web development collaboration — a fast, useful, beautiful advanced website.
Feb20144

Internet Marketing: Orbit Plumbing

by Joshua Reynolds in Announcements

JTech’s Bozeman-based internet marketing team is beginning a multi-pronged online marketing campaign for Orbit Plumbing, Heating and Cooling in Great Falls, Montana. The first phase of our awareness efforts is raising the profile of the Orbit Great Falls Plumbing, Heating and Cooling Inc website with search engine advertising. Future stages will highlight Orbit’s customer service and increase awareness of their brand through channels such as Google Local Places.

Jan201430

2014 Design Intern: Tyler Fortune

by Joshua Reynolds in Announcements

Design Intern Tyler Fortune
Design Intern Tyler Fortune
JTech is happy to welcome our 2014 Spring Design Intern, Bozeman-native Tyler Fortune. Currently earning his Bachelor of Arts in Photography at Montana State University, Tyler has a passion for layout, unified aesthetics, and the gestalt principles of design. His expertise extends to marketing, business ethics and video production.

Tyler Fortune will be focusing on human interface design as well as collaborating with our project manager — Tyler Miller. Now that we have two Tylers on board, we’re implementing a new policy: interns will be renamed to avoid confusion. Henceforth, Tyler Fortune will be referred to simply as Fortune. As an avid musician, we anticipate that Fortune will kick out the jams when he takes a breather from learning about responsive layouts and extending our clients branding online. Welcome to the team, Fortune!
Jan201421

Important Domain Name Opportunity

by Joshua Reynolds in Industry News, Optimization

A strong domain name makes it easy for traffic to reach your website. Photo credit: <a href="https://download.unsplash.com/photo-1429549462610-8dcf74f61550">Unsplash</a>
A strong domain name makes it easy for traffic to reach your website. Photo credit: Unsplash
As February starts, public registration is beginning for new generic top-level domain names (gTLDs)
We’ve written about top level domains in the past — the current offerings include things such as .com, .org, .net and .gov. ICANN, the governing body for domain names, recently approved a dramatic expansion to available top-level domain names. The first of these new domain names are becoming available this month.

Already, dozens of new top-level domains are available for pre-reservation: These range from business-oriented domains such as .contractors, .equipment, and .app to the casual realm of .bike, .singles and .today. We at JTech see this as an immense opportunity for our clients to differentiate themselves in an increasingly competitive website field. A carefully-selected domain name can help your site rank well in search results, ward off competitors, or strengthen your company’s digital identity. Additionally, keyword-rich domain names can also be used to help your business be found in search engines.

We’ve crafted a domain name strategy service as part of our Montana web development to help you navigate these new waters. If you’re interested in improving your company’s marketing and digital strategy with a memorable or targeted domain, we’ll help you to review your marketing goals and craft a plan to acquire and deploy the best domains as they become available.

Whether your company is interested in bozeman.realestate, streetdog.design, sink.kitchen or something entirely different, email us or give us a call. We’re ready to help you build and execute your domain name strategy.

Featured Website

MHN Logo
MHN Logo
Montana Health Network's new website
Montana Health Network's new website
Montana Health Network
JTech’s Bozeman Montana website development team just put the final touches on a new website — a place for Montana Health Network to manage their organization online. Montana Health Network is a consortium of health providers working together to solve their common needs — research, shared services, and deeper networks resulting in better, more efficient and cost-effective healthcare for Montana residents.

Their new advanced website provides partial automation for some of Montana Health Network’s services — online employment applications for their staffing agency, access to schedules and paychecks, a digital catalog of the courses offered, and a secure members section providing a dashboard for individuals’ programs and internal information.

Montana Health Network’s new custom site embodies Montana website design — every page is framed by big sky and Montana photography. Typography, navigation, and iconography is defined in a bold, minimalist fashion that makes the site easily accessible and highlights the rich content they have to offer. Take a look at their offering and see how Montana’s health organizations are working together to improve your well-being: montanahealthnetwork.com
Jan201420

JTech's Technical Blog

by Joshua Reynolds in Announcements, Content, Development, Industry News

The JTech Technical Blog
The JTech Technical Blog
With the most recent update to our website, JTech added a Technical Blog, where our Montana web development team members occasionally share their thoughts about the challenges they’ve faced when creating advanced websites and digital strategies. We’re sharing our experiences to start a dialog with other web designers and developers who are tackling similar problems.

The Technical Blog is a place for in-depth, detailed descriptions of the scenarios our Bozeman team has explored — the puzzles and the approach we’ve taken to solving them. A taste of what the Technical Blog will offer:


The blog will continue to be a place where our team members ruminate on the deeper particulars of their disciplines and the modern web design tools they employ. If you’re interested in the nitty-gritty details of cutting edge web development, we invite you to come along for the ride.

https://www.jtechcommunications.com/blog
Jan201420

Keyword-Rich Domains & Microsites

by Mike Kostrey in SEM, SEO, Tools & Tips

Introduction: Internet marketer, technical support and more.


I joined JTech in 2001 as technical support for our website customers — addressing their eCommerce, Internet marketing, and domain name needs, to name a few. As JTech’s Search Marketing Manager, I am responsible for designing effective digital marketing solutions to help our advanced website clients reach their Internet marketing goals. To help our customers achieve their goals online, I lead JTech’s efforts to develop, deploy and monitor custom-designed search optimization, website marketing and online advertising programs. We measure the results achieved, then fine-tune these solutions to design custom applications for the specific marketing needs of our diverse clients.


Addressing a niche.


Over the past few years, JTech — a Bozeman, Montana advanced web development and Internet marketing company started in 1997 — has developed optimized microsites based on keyword-rich domain names for our clients. We have done this on a number of occasions; for the purposes of this article, I will write about our efforts for an airport attracting air travelers to a unique geographic area — Yellowstone National Park.


To address the challenges of extending an already-optimized corporate website to target new niches, we acquired keyword-rich domain names targeting cities, states, or specific vertical product offerings.


We developed microsites for each of these keyword-rich domains using the proprietary JTech Landing Page System. Using this web development framework, we rapidly deployed optimized pages on selected keyword-rich domain names. Because these domains are so highly-targeted, the microsites can in turn be tightly focused, with succinct content that directly addresses the topic derived from the domain keywords and attracts a specific audience.


Creating relevance.


These microsites have become highly visible in major search engines to local searchers and provide another entry path to the main site. This micro-market positioning springs from an appropriate keyword-rich domain name and content highly relevant to the topic. For SEO purposes, we publish valuable content that helps the reader and creates the basis for strong search relevance.


This type of microsite has also been used as a landing page for a search engine advertising campaign. The microsite theme and domain name are tightly correlated to the essence of the related advertising campaign. The URL of the microsite appears within the ad — and when it corresponds to the keywords being searched for, the likelihood of the ad being clicked increases dramatically. This relevance is further enhanced by the text and image content on the microsite: when the search visitor lands on the microsite, they are greeted with content that closely matches their search.


Whether found by organic search or as a landing page for an advertising campaign, our microsites help visitors find relevant content for their search. The content theme of the page is consistent with the domain name’s keywords and topic.


Quickly reaching multiple niches.


Consider our case study: Bozeman Yellowstone International Airport — Bozemanairport.com. Focusing on visitors planning to travel to nearby Yellowstone National Park, we deployed a microsite which speaks directly to people looking for air transportation to Yellowstone Park — Yellowstoneairport.com. This site has been optimized specifically for Yellowstone Park visitors, with links to many of the available travel services at the Bozeman Airport and a call-to-action leading to the main Bozeman Airport website.


Our Landing Page System allows quickly building additional new domain name microsites using the same page structure. We even support language localization, which allowed us to create a page using the Chinese Internationalized version of the same Yellowstone Airport domain, featuring Chinese content — 黄石机场.com


The JTech approach to developing microsites paired with keyword-rich domains provides a flexible program to quickly create a highly focused, optimized site that can attain high organic search ranking, or serve as an effective advertising campaign landing page to attract a targeted online audience. We’re always looking for new ways to help our customers do business online, and tackling the difficult question of how to be found on the internet is one of our favorite puzzles to solve. Feel free to contact us if you have questions or want help.

Jan201415

Announcing Montana Health Network

by Joshua Reynolds in Announcements, Design, Development

Montana Health Network's new website.
Montana Health Network's new website.
JTech’s Bozeman web development team just completed a new website for Montana Health Network. Montana Health Network (MHN) is a collaborative organization of health providers working towards common goals. MHN develops services and products that make healthcare more consistent, efficient and affordable for Montana residents.

Montana Health Network’s new advanced website is designed as a gateway to their services: employment applications for their staffing agency, schedules and paychecks, a course catalog, and a secure dashboard for enrolled programs and internal information.

JTech designed the site’s aesthetic to be clean and minimal, coupled with a bold navigation style and iconography to create an accessible, open layout that highlights their content. We invite you to peruse the newly developed Montana Health Network website to see how Montana’s health organizations are teaming up to improve the well-being of all Montanans.
montanahealthnetwork.com
Jan20147

New Project: J.K. Adams

by Joshua Reynolds in Announcements, Design, Development

Cutting boards by J.K. Adams
Cutting boards by J.K. Adams
Montana website design company JTech Communications is collaborating with Skillet Design and Marketing to create an advanced website for J.K. Adams Co. of Vermont. J.K. Adams Company is a preeminent manufacturer of high-quality wooden cutting boards, entertaining products, rolling pins, and wine racks.

The new J.K. Adams site will provide a comprehensive eCommerce experience, with a complete catalog of J.K. Adams’ and complementary products. JTech’s Bozeman, Montana custom website development team is bringing the catalog to life with features like AJAX loading to eliminate pagination, live product filtering, on-site product personalization and a seamless purchase process for both retail customers and J.K. Adams’ wholesale accounts. Their advanced site will be built using responsive website design for a fast, native experience on devices of any size.

JTech Communications is excited to be collaborating with Skillet Creative — we’re looking forward to sharing J.K. Adams’ new site with you later this year!
Dec201331

New Project: AFM Services

by Joshua Reynolds in Announcements, Design, Development

JTech’s Montana website design team is developing a new website for AFM Services, a Santa Barbara, CA company providing repair, training and maintenance for atomic force microscopes built by Digital Instruments, Veeco, and Bruker. Atomic force microscopes provide advantages over electronic microscopes, such as the ability to show three-dimensional surface profile of the item being scanned.

The new AFM Services site will utilize modern web technologies and provide an entry point for universities and commercial enterprises with atomic force microscope systems that require advanced support or hardware support for an aging system. We’re excited to partner with AFM Services on their new website, and look forward to sharing the site when it’s ready to launch.