Web Design and SEO Blog

Feb201918

Increase Your Search Visibility With A Google My Business Account

by Mira Brody in Google, Industry News, Social Media, Tools & Tips

Google My Business is a free listing service through Google that can help bring users searching for your products or services to your website as well as provide insight on how users are interacting with your business listing within Google. After claiming or creating your profile and verifying your business information is correct, GMB will allow your business to show in Google Local Search Results along with Google reviews, your location, a way to contact you, a link to your website, your location in Google Maps as well as any Google Posts you’ve published. Keeping this listing up to date, checking metrics and making Posts to promote sales and company events on a regular basis will help your business’s visibility in search engines and boost your credibility with potential customers. First, let’s talk about how to create or claim your Google My Business Account.

Claiming or Creating Your GMB Profile

The top three local spot in Google will appear like so.
The top three local spot in Google will appear like so.
Creating your profile is easy and allows you to get in front of users who may be looking for your product or service. To create your profile, visit https://business.google.com/create and fill out your profile. Having a verified GMB has its advantages, the first of which is that you will begin to show up in the Google Local search results. This means that you can appear in the Google local 3 pack as well as within the list of businesses that relate to the user query within Google Maps. This is why it is so important to claim your GMB listing and ensure the info is accurate, as Google will display it to users looking for products and services that you offer.

If you find that there is an existing GMB account for your business, visit business.google.com/add and follow the steps to verify that you are the owner of your business and would like to take over managing the existing listing. This will ensure there are no duplicates and that all information about your business is under your control.


Using GMB Posts to Advertise Products & Events

Your GMB card should look something like this.
Your GMB card should look something like this.
GMB Posts appear in your listing and are an easy way to reach users before they arrive on your site. Post types fall into 4 categories: What’s New, Events, Offers, and Products. What’s New Posts allow you to make general updates and add call to action buttons like, Call Now, Sign Up, and Learn More. Event Posts let you promote events for your business with all the event details and and call to action buttons. Offers let you promote specific products or services that are on sale. Product Posts allow you to showcase specific products and show their price and details. These categories allow you to target certain groups of customers with different offerings.

Monitoring Metrics & Seeing Results
GMB offers insights into how users are interacting with your listing, such as how many users discovered your listing from searching related terms and how many users viewed or clicked on your latest post. Your Analytics account will also reveal how many people clicked your call to action buttons, viewed more reviews, got directions to your store using Google Maps, and much more.


Claim Your Listing Today

Google My Business is a great free tool that allows you to communicate your products and services to customers. It also contributes to your organic search rankings within Google — your GMB profile accounts for 25% of your ranking signals to Google, and since Google accounts for 90% of organic searches worldwide, you can see the importance of maintaining a GMB profile. Start using GMB today to promote products, events, and sales to increase your visibility, and as always, contact us if you have any questions or need help setting up, managing or claiming your listing.
Feb201911

Sarah Day Boosts Her Real Estate Business With a New Website

by Mira Brody in Announcements, Design, Development

Sarah Day is passionate about helping people sell or buy property in the Gallatin Valley as well as preserving open space in the place she helps people call home. A real estate agent for Berkshire Hathaway in Bozeman, MT, Sarah is a licensed Realtor® and CPA and wanted a website that would communicate her professional skills and her values so she could attract likeminded homebuyers.

The site features custom photography from local photographer Ben Johnson who captured the area’s sweeping open spaces, vast mountain ranges, and pristine rivers. We’ve also devoted a section highlighting Sarah’s homage to land conservation with the documentary On the Shoulders of Giants and her work with local non-profits, like the Gallatin Valley Land Trust, to continue the efforts of land conservation in Montana.

We are happy to announce the launch of Sarah’s new website and invite you to check it out at sarahdaybozemanrealestate.com.
Jan201931

Engage Your Customers with a Landing Page

by Mira Brody in Optimization, Tools & Tips

How small businesses can use the power of landing pages to convert visitors into customers.

Your business can use a landing page to target and motivate your audience to complete a desired action, such as purchase a product or contact you for your services. Many businesses use landing pages in addition to their website’s homepage because they can target specific customers with a precise set of products or services, are effective and produce results that can be easily measured. In this article, we outline how to build a successful landing page for your small business so that you can reach your target market faster and improve your bottom line.

So, what makes an effective landing page? Three things: a targeted purpose, engaging content, and a clear call to action.

Pick Your Purpose
You can potentially increase your online engagement 115% by building a product-specific landing page instead of relying solely on your business’s home page to drive business. If you’re a ranch supply store and you’re targeting customers looking for baby chicks, you’ll use this statistic to your favor by creating a landing page advertising baby chicks for sale. This spring, when your target audience searches “baby chicks for sale,” your landing page with this featured product may appear prominently in their results.

Other examples of businesses using landing pages to service a specific audience:
  • An airport with a high number of Chinese travelers could create a Mandarin-language landing page targeting foreign tourists looking to book flights to Yellowstone National Park (this is exactly what we did for Bozeman Yellowstone International Airport).
  • A Chicago pharmacy that specializes in selling and repairing wheelchairs could have a landing page for wheelchair repair in the Chicago area.
  • A popular home appliance company like Dyson could create a landing page for their newest product line of cordless hair dryers in order to market their product to those searching online for high-end hair products.

After you choose a product or service you’d like to feature, you’ll use copy that is concise, keyword rich and targeted to your desired readers to drive the point home. In the two sections we’ll go into detail about exactly how to go about writing your pitch.

Engage Your Audience
In order to captivate your audience, your landing page copy should talk about them, not you. How will your product or service improve their life, and save them money and time? Mailchimp does a great job of communicating their value to customers in their copy by using words like “you” and “your business,” instead of talking about themselves.

When you’re writing for a landing page, focus on the audience you are targeting and the action you want them to take. The message on your landing page, although tuned for the product, should match the tone and voice of your company so that people know it is you — the business they know and trust.
By addressing your customers’ needs and reinforcing their trust, your landing page copy will set you up for success — all you need to do is pair it with a strong call to action.

Call Them Home
Users typically end up on a landing page because they were looking for a solution to a problem and the product or service that will solve their problem. If you’re looking for a side-job, for example, Uber offers a solution. Their landing page targets those looking to earn extra money by signing up to drive for Uber, complete with a qualifying background information and a “sign up now.”
Because Uber had earned their audiences’ attention with their landing page and convincing page content, they were able to use a strong call to action in order to convert visitors to customers. A call to action tells your readers what you want them to do next — buy a product, learn more about your services, sign up for a newsletter, contact you, etc. Here are a few tips for crafting calls to action that will grab your visitor’s attention:
  • Use action words, such as “buy” “shop” “now.”
  • Evoke emotion to motivate them with enthusiasm. This can be as simple as adding an exclamation point, “Start your trial today!” or providing an image of awaiting paradise with “start planning your dream vacation.”
  • Be transparent — Netflix is clear about their intentions when they assure you that you can “cancel anytime” which instills a sense of trust. Be transparent about your sales pitch and your potential customers won’t wonder whether your business has shady intentions.
  • Design for all sizes. Since over half of consumers are using the internet on a mobile device (tablet or phone), ensure your call to action is prominent on all screen sizes and doesn’t find itself buried on smaller screens.
Some particularly engaging calls to actions we’ve seen recently:
  • Sign up for free
  • Start your trial
  • Let’s start a project
  • Schedule a consultation
  • Shop sales

All of these calls to actions are clear, concise and implies the beginning of something better for the visitor. Now that you’ve settled on what you’re selling and who you’re selling it to, think about what you want your audience to do, and start driving sales.

Track Results
The benefit of standalone landing pages is that their effectiveness is easily trackable — you can see right away if they are working well and tune them to increase conversions. Although using Google Analytics to track metric and user behaviors is a big topic, here are some basic troubleshooting tips to help improve your landing page performance:
Low dwell time — if people are arriving and immediately leaving your landing page, they are not finding what they need. You may need to tweak keywords to better target your market. Another reason for low dwell time may be poor quality content. You have only a few seconds to captivate your audience, so your copy should be fine-tuned to engage and convert.
Low conversions — If people are reading your content, but not clicking your call to action, your message may not be clear enough. Try A/B testing with different calls to action and see if you find variations that draw more people in. You may also want to test the page throughly to ensure your links are working properly.

Start Capturing Sales!
A landing page is a standalone web page that attracts a unique target market, with a specific product or service and generates leads from an effective call to action. A successful landing page will contain engaging copy that speaks to the visitor’s needs and leads to the action you want them to take — to purchase an item, sign up for a mailing list, contact your business or learn more about your service. By promoting something of value to them, a landing page will convert a higher percentage of your visitors into customers than a home page will. Whether you’re thinking of building your first landing page, or your tenth, or improving the ones you have, our digital marketing and content strategists are here to help you get started. If you have any questions about the points discussed in this article, or anything beyond it, get in touch and we’d be happy to help.
Jan201925

New Website for Roughstock Mining Services

by Mira Brody in Announcements, Design, Development

We are pleased to announce the launch of a new website for Roughstock Mining Services!

Roughstock Mining is a highly experienced mine consulting company serving the mining industry and has worked on projects all over the world for a variety of minerals of varying size. With their new website, Roughstock will be able to outline these services and their level of expertise to existing and potential clients as well as display a sample of work they have completed. A few features to take note of are:

Details Unique Services — The new site features Roughstock’s expertise in mine management, startup assistance, mine design, ventilation design, feasibility and QP reporting and ore modeling. Each service area is thoroughly outlined with imagery and notable datapoints as well as featured projects. Potential clients can easily search for the services they need and find Roughstock prominently visible in search results.

Past Project Portfolio — Roughstock has worked on mines across the America’s from Alaska to Brazil. The new website highlights the wide variety of mining projects that have been completed and the expertise used in these projects in a portfolio to establish Roughstock’s credibility with varying ore bodies in different regions. Each portfolio item includes the location, mine type, service provided, and software used for that project.

Experience & Expertise — Due to their long history in the mining industry and diverse background of skilled workers, we are featuring Roughstock’s experience and expertise with detailed staff bios and an expose of their reputation in the industry. Having been in business since 2012, and with crew members each holding 20-30 years of experience, Roughstock is well positioned to serve those in need of complex mine design and ventilation services, startup assistance and reporting.

This new site will better illustrate everything the company has to offer and allow clients to browse their services and projects. We invite you to browse Roughstock Mining’s new website at roughtstockmining.com!
Jan201911

Intellectual Property: Is Your Business Properly Protected?

by Mira Brody in Security, Tools & Tips

Copyrights, patents and trademarks — what are they and how to use them to legally secure your business assets.

There are different options when it comes to legally protecting the property related to your business, depending on what you are trying to protect. Logos, taglines/slogans, and some ideas require their own type of protection and it is important to understand what distinguishes the three main main intellectual property laws for: copyright, patent and trademark.

Copyright: Writings and other creative work
Copyright law provides ownership over the things you create, whether written (books, code, blog posts), visual, musical, or performative. If you are in the publishing or photography industry, or your company has any published writing, you should pay close attention to the rules of copyright. A copyright grants you the following rights, including:
  • The right to reproduce your photograph or writings,
  • to prepare derivative work,
  • to distribute copies,
  • to perform the work,
  • and to display the work publicly.
A copyright is obtained automatically when the product is “fixed in a tangible form” without the need for registration or other formalities. This means that the item in question must already exist — you have taken the photograph in question, as opposed to simply planning to take a photo in the future. The only time you need legal documentation of your copyright is if you are distributing your photography and want to dictate how people can use it, such as a Creative Commons license. In the United States, copyright lasts the lifetime of the owner, plus 70 years, and thereafter works enter the public domain and can be used freely.

Patent: Intellectual property
A patent is used to legally protect intellectual property, providing the patent owner with the right to decide how the invention can be used and distributed. A registered patent protects inventions, business names and taglines from being stolen and resold for up to 20 years in the United States.

Unlike a copyright, a patent must be legally obtained. A few requirements are:
  • Your invention must be carefully documented — diagram every detail, document how it works and, if possible, build a prototype.
  • It cannot have already been for sale before you apply for a patent.
  • There can not already be a similar product of the same name on the market.
  • You must have outlined a business plan for distributing the product.
This documentation then needs to be on file with the US Patent and Trademark Office in order to complete your patent registry. A patent can cost from $900 for a do-it-yourself application to between $5,000 and $10,000 with the help of patent lawyers.

Trademark: Products and services
A trademark is a recognizable sign, design, or expression which uniquely identifies the products or services of a particular source. The first use of trademarks was in 1266 in England under the reign of Henry III, which required all bakers to use a distinctive mark for the bread they sold. Typical things to protect under a trademark are brand names, slogans, and logos.

Registering your brand name, slogan, logo or service is not mandatory and protection can last forever so long as you continue to use the mark consistently. However, federal registration of a trademark with the USPTO has its advantages, including a claim of ownership notice to the public and the exclusive right to use the mark in connection with your business. Registering a trademark can range from $225 to $400 in addition to recurring fees that are around $125/year.

How are you protected?
Properly protecting your business assets is an important part of running a business and keeping it safe from deliberate or accidental plagiarism of your hard work. All three protections covered in this article hold up in a court of law— although we hope it never comes to that, it is always good to cover yourself beforehand.
Jan20193

Shipton’s Big R Improves Their Bottom Line with a New Website Built By JTech

by Mira Brody in Announcements, Social Media

The Shipton’s Big R website processes online orders and streamlines administrative workflows. Driven by the success of their ecommerce site, JTech creates an introductory video which was presented to ranch and outdoor supply stores at the Mid-States Conference in Las Vegas, NV.

The ranch supply industry is an important staple in Montana and the Northern Midwest. One of our clients, Shipton’s Big R, is one of these suppliers for the Montana and Wyoming region, alongside other members of Mid-States Distributing who do business all over North America. We feel that many of the Mid-States partners could improve their bottom line and streamline workflows with a new website, so we were grateful to have the opportunity to introduce ourselves to the nearly 40 members present at their conference this past November.

How we helped improve the way Shipton’s Big R does business.
Shipton’s Big R has been serving their communities for 75 years and had an established foundation for success. We were determined to pay homage to them when we built their fully integrated website, paying close attention to serving their loyal customer base. Their site is an advanced ecommerce system providing customers with the option of purchasing their items online and acquiring them through in-store pickup or to be shipped to their home. In the employee portal, staff are instructed to collect orders for in-store pickup or shipment through UPS, and orders can be monitored and managed to issue returns, check the status of an order and much more.

What business tools would make your life easier?
Where are your customer pain points? What tools would allow your staff members to work more efficiently? We’ll help you uncover the answers to these questions so your ranch supply business can improve its bottom line.

A few examples of solutions we’ve built:
  • Integration with inventory and POS systems such as Epicor
  • Collaboration with scheduling programs such as Outlook
  • Online HR department with job listings and a digital application
  • Market online promotions, sales and in-store events
  • Interactive map and driving direction to accommodate one or multiple store locations

The first step to building a custom website is vision and planning — we’ll work with you to determine the best approach for your business according to budget and company goals.

Our experience in the ranch supply business will help you reach your goals.
Special thanks to Jay Carroll and Jessi Erickson of Shipton’s Big R and our videographer Jusup Sandoval, we were able to create a promotional video that best represented our company and that we could be proud of, and we are happy to present the finished product to you. We have a firm understanding of the challenges faced by the retail farm and ranch industry, which is why we’re grateful for the unique opportunity to introduce ourselves to members.

For those without a website, or one that is not working for them as best it can, we truly believe that a custom website is the best solution. Your website will be the tool you use to help your business run more efficiently and assist you in reaching your financial goals. Contact JTech today and talk to one of our team to learn about how we can improve your bottom line.
Dec201828

2018 Year in Review

by Mira Brody in Announcements

It was a busy year for JTech! We’re excited to have gained relationships with new clients, as well as continue partnerships with existing clients. We grew our staff and launched new, community-oriented marketing campaigns — be sure to check out our billboard on Main Street and N Church above the Western Cafe. As we bring in the New Year, we’d like to take a moment to reflect and share with you a few things we are thankful for this year.

Our Community
Part of our efforts focused on getting to know our fellow business owners by participating in events through the Downtown Bozeman Association, Prospera Business Network and Leadership Montana. We had a great time meeting some of you out in the field and hope to continue to participate in our wonderful community in the future.

 The team Bowled for Kids’ Sake in October, a fundraiser benefitting Big Brothers Big Sisters, raising $600 to help support kids in and around the Gallatin Valley.

We sponsored a beautiful downtown flower basket and participated in Crazy Days, offering discounts off all new sites. We attended Propsera Business Network’s Sip and Chip and some super fun fundraisers for Thrive. Josh, our president, has been active in Leadership 49, the Park County division of Leadership Montana to hone his skills and network with local business owners.

 Our sponsored downtown flower basket for the Downtown Business Association was displayed over the summer in front of Pita Pit on Main and S Rouse Ave.

New Adventures With Existing Clients
Working with existing clients on a new venture is always a fun undertaking. We had the pleasure of working with Shipton’s Big R, a ranch supply store in Montana and Wyoming, to add ecommence to their site allowing customers to order online and have items ready for pickup, or shipped to their home. Shipton’s Big R then graciously invited us to present to ranch supply store owners and CEOs at the Mid-States conference in Las Vegas. We worked with local videographer, Jusup Sandoval of Experience Blyss, to produce JTech’s first promotional video and had a great time tapping into a new creative side of ourselves.

We also worked with Peak Property Management to overhaul their dated website. The new site better serves their clients and staff members, setting them apart from competition and positioning them as a professional and experienced rental management company in Bozeman.

New Businesses!
Starting a new business is a journey that we always love to be a part of. Nordic Team Solutions is a cross-country ski training and consulting company run by 4X Olympian Andy Newell. We were happy to work with Andy to build a site that would attract new customers and serve existing ones by providing tutorial videos and training exercises to his members. Check out his new site here!

Our Growth
JTech gained two new team members this year — Katie Jenkins, our Relationship Manager, and Nick Jensen, marketing data analyst/CSR. Together, they have formed a strong team of customer service representatives, allowing us to be more proactive as we look for ways to help you succeed online. They’ll help clients with website changes, ongoing maintenance and anything else they may need to run their online business.

In My JTech, we added an onboarding feature, allowing users to add additional teammates to manage their site and edit permissions.

Our Business Partnerships
New business partnerships have allow us to grow our services by creating a mutual referral plan with other local businesses. We are happy with the partners we’ve gained this year: Ben Johnson Photography and Wolfguard IT. Ben Johnson is a talented photographer who specializes in product photography, headshots and on-location photography. He has improved our About Us page, as well as provided custom photography for Great Divide Dental. Wolfguard IT is a dedicated computer consulting company in Bozeman, MT who partner with businesses all over the country to prevent technical issues.

We are happy to build a network with businesses that share our devotion to client service and quality work and are looking forward to the projects we take on with Ben and Wolfguard in the future.

Welcoming 2019
Thank you to all our wonderful clients who allow us to do work we love and are proud of. We look forward to working with you in the coming New Year!
Dec201821

Upcoming JTech Holiday Closures

by Mira Brody in Announcements

The JTech office will be closed Tuesday, December 25th in order for our staff to celebrate Christmas with our families. We will return Wednesday, December 26th.

We will also be closed Tuesday, January 1st for New Years.

Merry Christmas and Happy New Year to all!
Nov201820

Make it Easier For People to Do Business With You

by Mira Brody in Announcements, Content, Design, Development

Peak Property Management is the perfect case study for a company who improved their business — simply by updating their site.

Peak Property Management
Peak Property Management
In a high-octane rental market, Peak Property Management in Bozeman, MT is finding their edge against competition with a website overhaul. During our planning and vision discussions, many of the features we discussed with them would benefit any administrative offices in the property rental agency industry. Here are a few ways we are helping Peak Property not only attract new customers, but also make life easier for their staff.

Tenant Portal — Renters are more often than not, busy people. They have jobs, school, pets and children to feed and errands to run. Having to drive across town to drop a rent check in the mail or at an office can add to that to-do list. A tenant portal allows tenants to log into a secure area to view their balance, pay rent and submit maintenance requests. In this case, Peak Property’s website will link to a third-party portal, Property Boss, with the potential to update to a custom portal in the future. Offering a tenant portal will cut down on the hassle of late payments and make your rental agency more desirable against competition who do not have this capability.

Pre-Approval Process — Property managers use applications to gather basic information and pull credit reports on individuals looking to rent. On their new site, we encourage users to use this pre-application process where it seemed helpful, so that Peak staff receives less phone calls from potential tenants who have not yet completed this process.

Automated Mailer — The automated mailer for Peak Property will serve three primary markets: property owners, tenants and potential tenants.
  • Property owners will be kept up to date on the status of their investment. This way, they can make the decision to raise or lower rent, add amenities, or adjust their listing in other ways that may attract renters.
  • For tenants, the mailer will also serve to notify tenants of important announcements. 
  • Potential tenants who have used the site’s saved search feature will receive daily or weekly emails showing available properties that fit their desired criteria. 
Because the mailing system will be automatically generated from existing site data, it requires very little staff time.

Education — Like many businesses, Peak Property staff spend an exorbitant amount of time answering phone calls from people with the same questions over and over. The new website will feature helpful information sourced from a list of frequently asked questions the company has accumulated over the years. We plan to organize this information into categories aimed at the needs of renters, students, and parents of students. It also includes community information: bus schedules, bike paths, Montana State University information and statistics about on-campus vs. off-campus living costs. This resource will save Peak Property staff from constantly answering phone calls or emails so that they can work on more important things.

Investment Properties — In addition to managing rentals, Peak Property is licensed to buy and sell real estate. Our Digital Marketing team found some significant keyword optimization opportunities in this industry. We plan to build Peak Property an Investment Properties page and link to their listings on Windermere as well as write content that focuses on these underutilized keywords.

Conclusion
In addition to theses features, a website overhaul also updates the overall design and content to better represent Peak Property’s business, and the site will now be designed to perfectly accommodate any mobile device. We are excited to be underway on this new project! If you are in the market for an website overhaul, talk to us about getting half off — or any other questions you may have.
Nov201816

JTech Is Closed for Thanksgiving

by Mira Brody in Announcements

Happy Thanksgiving!
Happy Thanksgiving!
Just a reminder that the office will be closed Thursday, November 22nd and Friday, November 23rd so that our team can enjoy the Thanksgiving holiday with our family and friends, play with our cats, and go skiing.

We will reopen on Monday, November 26th. Have a wonderful Thanksgiving!