Web Design and SEO Blog
Tyler Fortune will be focusing on human interface design as well as collaborating with our project manager — Tyler Miller. Now that we have two Tylers on board, we’re implementing a new policy: interns will be renamed to avoid confusion. Henceforth, Tyler Fortune will be referred to simply as Fortune. As an avid musician, we anticipate that Fortune will kick out the jams when he takes a breather from learning about responsive layouts and extending our clients branding online. Welcome to the team, Fortune!
We’ve written about top level domains in the past — the current offerings include things such as .com, .org, .net and .gov. ICANN, the governing body for domain names, recently approved a dramatic expansion to available top-level domain names. The first of these new domain names are becoming available this month.
Already, dozens of new top-level domains are available for pre-reservation: These range from business-oriented domains such as .contractors, .equipment, and .app to the casual realm of .bike, .singles and .today. We at JTech see this as an immense opportunity for our clients to differentiate themselves in an increasingly competitive website field. A carefully-selected domain name can help your site rank well in search results, ward off competitors, or strengthen your company’s digital identity. Additionally, keyword-rich domain names can also be used to help your business be found in search engines.
We’ve crafted a domain name strategy service as part of our Montana web development to help you navigate these new waters. If you’re interested in improving your company’s marketing and digital strategy with a memorable or targeted domain, we’ll help you to review your marketing goals and craft a plan to acquire and deploy the best domains as they become available.
Whether your company is interested in bozeman.realestate, streetdog.design, sink.kitchen or something entirely different, email us or give us a call. We’re ready to help you build and execute your domain name strategy.
JTech’s Bozeman Montana website development team just put the final touches on a new website — a place for Montana Health Network to manage their organization online. Montana Health Network is a consortium of health providers working together to solve their common needs — research, shared services, and deeper networks resulting in better, more efficient and cost-effective healthcare for Montana residents.
Their new advanced website provides partial automation for some of Montana Health Network’s services — online employment applications for their staffing agency, access to schedules and paychecks, a digital catalog of the courses offered, and a secure members section providing a dashboard for individuals’ programs and internal information.
Montana Health Network’s new custom site embodies Montana website design — every page is framed by big sky and Montana photography. Typography, navigation, and iconography is defined in a bold, minimalist fashion that makes the site easily accessible and highlights the rich content they have to offer. Take a look at their offering and see how Montana’s health organizations are working together to improve your well-being: montanahealthnetwork.com
The Technical Blog is a place for in-depth, detailed descriptions of the scenarios our Bozeman team has explored — the puzzles and the approach we’ve taken to solving them. A taste of what the Technical Blog will offer:
- Felix Wolfstrom, our human interface designer, wrote about designing responsively. He used our own website as a case study.
- Tyler Miller, our multidisciplinary project manager, wrote about his experiments in Adobe Effects to design a beautiful 3D CSS Animation.
- Mike Kostrey, our search marketing manager, wrote about keyword-rich domains and microsites and their efficacy for internet marketing.
The blog will continue to be a place where our team members ruminate on the deeper particulars of their disciplines and the modern web design tools they employ. If you’re interested in the nitty-gritty details of cutting edge web development, we invite you to come along for the ride.
Introduction: Internet marketer, technical support and more.
I joined JTech in 2001 as technical support for our website customers — addressing their eCommerce, Internet marketing, and domain name needs, to name a few. As JTech’s Search Marketing Manager, I am responsible for designing effective digital marketing solutions to help our advanced website clients reach their Internet marketing goals. To help our customers achieve their goals online, I lead JTech’s efforts to develop, deploy and monitor custom-designed search optimization, website marketing and online advertising programs. We measure the results achieved, then fine-tune these solutions to design custom applications for the specific marketing needs of our diverse clients.
Addressing a niche.
Over the past few years, JTech — a Bozeman, Montana advanced web development and Internet marketing company started in 1997 — has developed optimized microsites based on keyword-rich domain names for our clients. We have done this on a number of occasions; for the purposes of this article, I will write about our efforts for an airport attracting air travelers to a unique geographic area — Yellowstone National Park.
To address the challenges of extending an already-optimized corporate website to target new niches, we acquired keyword-rich domain names targeting cities, states, or specific vertical product offerings.
We developed microsites for each of these keyword-rich domains using the proprietary JTech Landing Page System. Using this web development framework, we rapidly deployed optimized pages on selected keyword-rich domain names. Because these domains are so highly-targeted, the microsites can in turn be tightly focused, with succinct content that directly addresses the topic derived from the domain keywords and attracts a specific audience.
These microsites have become highly visible in major search engines to local searchers and provide another entry path to the main site. This micro-market positioning springs from an appropriate keyword-rich domain name and content highly relevant to the topic. For SEO purposes, we publish valuable content that helps the reader and creates the basis for strong search relevance.
This type of microsite has also been used as a landing page for a search engine advertising campaign. The microsite theme and domain name are tightly correlated to the essence of the related advertising campaign. The URL of the microsite appears within the ad — and when it corresponds to the keywords being searched for, the likelihood of the ad being clicked increases dramatically. This relevance is further enhanced by the text and image content on the microsite: when the search visitor lands on the microsite, they are greeted with content that closely matches their search.
Whether found by organic search or as a landing page for an advertising campaign, our microsites help visitors find relevant content for their search. The content theme of the page is consistent with the domain name’s keywords and topic.
Quickly reaching multiple niches.
Consider our case study: Bozeman Yellowstone International Airport — Bozemanairport.com. Focusing on visitors planning to travel to nearby Yellowstone National Park, we deployed a microsite which speaks directly to people looking for air transportation to Yellowstone Park — Yellowstoneairport.com. This site has been optimized specifically for Yellowstone Park visitors, with links to many of the available travel services at the Bozeman Airport and a call-to-action leading to the main Bozeman Airport website.
Our Landing Page System allows quickly building additional new domain name microsites using the same page structure. We even support language localization, which allowed us to create a page using the Chinese Internationalized version of the same Yellowstone Airport domain, featuring Chinese content — 黄石机场.com
The JTech approach to developing microsites paired with keyword-rich domains provides a flexible program to quickly create a highly focused, optimized site that can attain high organic search ranking, or serve as an effective advertising campaign landing page to attract a targeted online audience. We’re always looking for new ways to help our customers do business online, and tackling the difficult question of how to be found on the internet is one of our favorite puzzles to solve. Feel free to contact us if you have questions or want help.
Montana Health Network’s new advanced website is designed as a gateway to their services: employment applications for their staffing agency, schedules and paychecks, a course catalog, and a secure dashboard for enrolled programs and internal information.
JTech designed the site’s aesthetic to be clean and minimal, coupled with a bold navigation style and iconography to create an accessible, open layout that highlights their content. We invite you to peruse the newly developed Montana Health Network website to see how Montana’s health organizations are teaming up to improve the well-being of all Montanans.
The new J.K. Adams site will provide a comprehensive eCommerce experience, with a complete catalog of J.K. Adams’ and complementary products. JTech’s Bozeman, Montana custom website development team is bringing the catalog to life with features like AJAX loading to eliminate pagination, live product filtering, on-site product personalization and a seamless purchase process for both retail customers and J.K. Adams’ wholesale accounts. Their advanced site will be built using responsive website design for a fast, native experience on devices of any size.
JTech Communications is excited to be collaborating with Skillet Creative — we’re looking forward to sharing J.K. Adams’ new site with you later this year!
The new AFM Services site will utilize modern web technologies and provide an entry point for universities and commercial enterprises with atomic force microscope systems that require advanced support or hardware support for an aging system. We’re excited to partner with AFM Services on their new website, and look forward to sharing the site when it’s ready to launch.
We’ll get back to the business of designing, developing, and marketing websites on Thursday after we recover from our food comas.
Inviting social interaction.
Many forms of off-page optimization are interactive (or social) in nature. Interactive optimization is the art and science of engaging with your customers and encouraging them to create links and activity that drive traffic to your website. We’ve written about some of these in past articles of the JTech Dispatch — using social media services such as Facebook, Twitter, Google+ or LinkedIn, publishing a blog, or spreading your message via video using services like YouTube or DailyMotion. Google and other major search engines measure your company’s social authority — the level of trusted activity associated with your company — and consider it when ranking your popularity in their search results. Using social media and interacting with your customers digitally can generate truly awesome results — and it requires your company to be dedicated to offering attractive unique quality content and encouraging that interaction.
Establishing a presence in your industry.
Going beyond efforts to create conversations with your customers and invite them to link back to your website, off-page optimization includes press releases, publishing articles in industry-specific publications, and fostering an active, cross-pollinating relationship with other businesses in your industry. This second, industry-oriented type of off-page optimization establishes your company as an active, trusted contributor to your industry and uses that authority to improve your standing in natural search results.
These are just a few of the possibilities for off-page optimization. JTech offers a Montana based Internet marketing and optimization service that carefully researches your industry, competitors, target markets and your website’s current performance for search rankings and customer reach. Our custom website marketing planning service is designed to create and deploy a cohesive digital strategy that is form-fitted to your company and website. Call us or email us today if you’d like our (SEO) help.
Sunrise Period for new Generic Top-Level DomainsThe first of the new top-level domain names have become available for trademark holders. If your company holds a trademark and is interested in either pre-registration or blocking registrations against your trademark, be sure to register with the Trademark Clearinghouse to protect your trademark. Or talk to us about how we can help you protect your trademarked names and participate in the Sunrise launch.
In January 2014, a “landrush” for all interested parties will begin for the first of the newly-available gTLD domain names. If you’re interested in learning more about registering unique, high impact domain names, contact us today.
We’ve worked closely with the talented folks at Colorado’s Estes Park Medical Center to design and develop an advanced new custom website, which just launched! Their site is expansive and inclusive, providing a beautiful portal to their physicians, services, health information and a number of important tools to help their patients.
Estes Park’s website includes a comprehensive employment section for qualified job-seekers, the opportunity to donate to their charitable foundation, request medical records, pay bills, and make appointments online.
Set in the heart of Rocky Mountain National Park, the Estes Park Medical Center is a gem of quality care. While we always hope not to end up in the hospital, Estes Park’s facilities and staff are all top notch. Take a look at our latest Montana web development project and visit their new website: epmedcenter.com
Their new custom website provides access to a number of critical services, as well as information about their physicians, upcoming events, and self-diagnostic health information. We built an employment portal for applicants interested in working at Estes Park Medical Center. Other online services include the ability to make appointments, request medical records, pay bills, and donate to the Estes Park Medical Center Foundation.
We’re very pleased with the website design results, and we invite you to take a look: