Digital Marketing and SEO
Make Your Business Findable Online
Make your business findable online. Utilize our many years of experience in helping businesses expand their reach, grow their customer base and be more findable online through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We’ll help you navigate the complex world of digital marketing so that you can focus on running your business and improving your bottom line.We will be your trusted guide through your marketing journey helping to plan, develop and implement your custom digital marketing strategy whether for your existing website or a new site. Our plans are customized for your specific needs and measured over time to produce maximum results.
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Why Choose JTech for SEO?
Our Digital Marketing team has over 20 years of experience helping our clients succeed across many different markets. Our marketing team has worked with many organizations and knows the ins-and-outs of Google so that you don’t have to. Modern search engine algorithms are constantly changing, effecting the way your site is ranked. We keep up on all of the latest changes and make adjustments to ensure your site is optimized for the latest practices. Whether you are optimizing your site for local visibility or optimizing to increase your ecommerce site rankings internationally, we have the skills and experience to help you achieve success.
Our SEO ProcessOur team will begin your optimization process by sitting down with you and getting to know your business and goals so we have a clear path forward. We will understand your past efforts, target markets and future intentions so that we can design a plan that fits your needs. From there, we will research your industry and competitors to gain an understanding of your site standings and how to improve them. We will analyze the technical end of your site and resolve any issues that may be inhibiting your site performance. Our team will work with you to establish a list of valuable keywords for your industry to target your customers. Using this list, our digital marketing team and copywriter will work with you to craft on-page website content that will engage user and search engines alike. On top of that, we’ll implement a link building plan for your site to build trust and authority, establishing you as a resource to users. Finally, we will monitor your site monthly to find any new technical issues and track and report the continued progress of your site as it gains strength in the search rankings.
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Online Reputation Management
Businesses are no longer using their websites purely as an electronic ad to sell to an uninvolved audience, but as the center of their marketing efforts to drive traffic to their site. Users are more engaged with brands than ever, making their opinions and voices heard about businesses in online communities and platforms.Your online reputation is the sum of all of this online information about your brand. With the internet being everyone’s first stop for information, you want to make sure your online reputation reflects a strong and effective brand with a happy and engaged customer base. Online reputation management allows us to serve as your online representative, responding to ratings, reviews, comments and posts across platforms that are both positive and negative.
One of the most important areas of online reputation management is the reviews contained within your Google My Business profile. This profile appears on the right side of Googles SERP when your business name is searched and often can be the first point of contact a user has with your brand. Cultivating a positive review section with responses to user reviews and comments is important to demonstrate strong customer service and build an engaged customer base. Responding to these reviews left by customers also plays a role in your organic search rankings within Google and can help you gain a top ranking. At JTech, we offer online reputation management as an optional part of any SEO package so you don’t have to worry about building your reputation online.
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Why Choose JTech for SEM?
To run a successful SEM campaign, you need to have a clear understanding of your market, goals and what your campaign data is telling you. Understanding your campaign results and optimizing over time is key to running a successful campaign. At JTech, we have worked with many clients creating, implementing and managing SEM campaigns to build our clients success. As your SEM partner, we will monitor your campaign from month to month, interpreting data and making the right optimization choices to build your campaign’s success.
Our SEM ProcessOur SEM process is geared toward results. Whether you have an idea of what kind of advertising you’re interested in, or have just identified the need for advertising, we will work with you to find the best option to grow your business. Our marketing team will get to know you and your business and establish what you hope to achieve through advertising. We will then work with you to build an effective advertising campaign targeting your defined market segments. If a display campaign is the most effective option for your organization, we have an in-house designer ready to create branded and engaging display ads. If traditional search ads are the right choice, our marketing team has experience writing effective text ads no matter your industry. We will monitor your campaign on a month-to-month basis making changes to increase performance as we learn more about your user base through continuous campaign data. Our team will keep you up to date on your campaign performance through monthly reports allowing you to see your metrics grow over time.
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Analytics and Reporting
At JTech, we understand the importance of tracking data and measuring results to make informed marketing decisions.As apart of any SEO or SEM campaign, our marketing team will establish what data and metrics are most important to your business and generate monthly and quarterly reports to help you understand the progress of your campaign. We also have the ability to compare key search metrics to those of your competitors over time showing how your brand has gown in your market. Through transparent reporting you can fully understand where your marketing dollars are going and how your digital marketing efforts are helping to you build your brand and reach your goals.