Web Design and SEO Blog

Sep20169

Representing Personality in Website Design

by Mira Brody in Content, Design, Imagery, Tools & Tips

Just as your storefront or business office may reflect the character of your company, the content of your website should be built with the same personality attributes in mind. Here are a few ways we’ve helped our clients integrate their unique branding into their site:

Silver Screen Insider
Silver Screen Insider
Silver Screen Insider
A project in progress, Silver Screen Insider is a great source for theater owners and fans of film alike, providing box office data, publications and games to their users.
Character: fun, current, a sense of humor
What we did: Because of their industry and causal user base, we added movie posters and classic movie quotes throughout the site. This keeps the theme of the business alive and users engaged, wondering what famous line will pop up on the page next.

Healthcare-Malpractice.com
Healthcare-Malpractice.com
Healthcare-Malpractice.com
Healthcare-Malpractice.com refers legal services to victims of medical malpractice and negligence.
Character: professional, comforting, sensitive
What we did: Effective copywriting was crucial in this project in order to make users of the site feel safe during what could be a stressful time for them. A scrolling tour of the company’s services helps to gently lead users to sign up for Healthcare-Malpractice.com’s services while stock photography of field professionals reassures them they are in experienced hands.

Bozeman Airport
Bozeman Airport
Bozeman Airport
Bozeman Airport is another newer project, but a longtime client. This airport serves a handful of major national attractions and is very busy during tourist season.
Character: major airlines, beautiful location, convenient
What we did: In order to emphasize the beauty of their location and convenience of their services, we’ve displayed hero images of large, commercial airliners as well as local mountain ranges. For their upcoming new website, we will carry this imagery over and emphasize the airport’s convenience to local attractions such as Yellowstone National Park, Big Sky Resort, Bozeman and neighboring cities.

By taking the time to discover these brand traits and apply them creatively, we can accurately apply design features to help build the website personality of the businesses we work with.
Sep20162

A New Project: Laundry Loops

by Mira Brody in Announcements, Design, Development

Laundry Loops
Laundry Loops
Laundry Loops is the original inventor of the laundry bag alternative product that groups clothing in sport’s locker rooms, prisons and military bases by securing it to a loop that then keeps the sets of clothing separate during washing and drying. The loops are useful in commercial and industrial-sized washing facilities.

The new project we are working on for Laundry Loops will focus on streamlining the administrative side of their business so that staff can sell, produce and ship their product more efficiently. This project is a great example of the flexibility a website can allow not only your customers but your staff as well, making managing transactions easier as your grow.
Aug201631

A New Website for The Wheeler Center

by Mira Brody in Announcements, Design, Development

The Wheeler Center
The Wheeler Center
“An informed people is the basis of, and a necessity for, successful democratic government. The people of the United States are entitled to hear all sides to a question whether it be political, economic, social, racial or religious.”
— Burton K. Wheeler

Our team is building a new site for the Burton K. Wheeler Center, an organization promoting the discussion and scholarly analysis of critical Montana public policy and issues. Established in 1988 and located on the Montana State University campus, this nonpartisan center hosts conferences and promotes events that encourage the participation of citizens in government.

The Wheeler Center’s new website will not only provide the opportunity for a new design, but also some additional features, such as pages that encourage sponsorship and individual donations and to post upcoming events and conferences and provide resources and an archive of event documents. We are excited to get started on this useful resource in our community.
Aug201629

Don’t just market your business online. Do business online.

by Mira Brody in Design, Development

If you run a business, you may have a website to display branding, location and contact information — a digital billboard. Although this billboard may help grab people’s attention and get them to your storefront, there are many additional ways a website can help your business. With a custom site you can not only tell people that you do business, you can conduct business.

A good example would be a dog boarding facility. Yes, you want people to be able to find you and call your front desk to get their questions answered, but why not save time by answering their questions directly online? And what about the customers who need to book reservations or a training class for their dog? What if these customers are at work from 9-5 and need customer service after hours? What about the manager who needs to administrate those reservations on the backend, schedule trainers, order supplies and process payments?

These are the questions that build a custom website.

If you’re a business just starting out on a shoestring budget and need to attract customers, a simple billboard site may be useful to you. However, when you start to grow, you’ll need your site to grow with you, act as your POS system, schedule appointments, administrate billing, generate invoices — anything you need to serve your customers.

We work with our clients to uncover these needs, to reveal the full potential of a website and how it can improve your business workflow, saving you money in the long run. As your startup grows, so should your site, and that is where your investment will pay off quickly. If you have questions about how a custom website can help your business, give us a call! We will help you uncover needs and goals in order to help your business thrive.
Aug201626

When Not To Use PDFs

by Mira Brody in Content, Design, Tools & Tips

issues with pdfs.
Whether an employment form, a legal document or membership registration, sometimes you'll need to get information from your customers. Some websites still go by the method of having their clients download a PDF form, fill it out and fax or email it back. This makes for a poor user experience because it forces the user to put forth extra effort to complete a task and change their mode of communication.

A good example is the process for applying for a job.
Shipton's employment process.
On the website for Shipton’s Big R, instead of asking an applicant to print a PDF, fill it out and return it to the store, Shipton’s had us build an application system directly into the site. This not only makes it easier for the prospective employee, but there are significant direct advantages for Shipton’s as well.

If for budgetary reasons you are constrained to using PDFs on your website, it is important that you include them in your site testing process to ensure a flawless process for your customers. Here are a few things you can check for:

  • Test that inputting data using your computer works well — load the PDF in your computer and make sure all input fields work by typing data into each one, including the digital signature field.
  • Make sure the file you’re using is a PDF file, not another format. If your form downloads as a Word document, for example, people will be able to alter the form and they may not be able to open it easily.
  • Make sure it prints correctly.

If you’d like to streamline your processes and eliminate paperwork, talk to us today about building a custom workflow directly into your website that will gather the information you need from your customers securely and with ease.
Aug201622

Facebook Takes a Stand Against Clickbait

by Mira Brody in Industry News, Social Media, Tools & Tips

Facebook algorithm change.
We’ve all seen the headlines:
“5 things to—”
“What you need to know in order—”
“NEVER make this mistake—”
“You’ll never guess what—”


Scrolling through articles on social media these days can be a headache of clickbait. The common headline style is meant to misinform and keep readers in suspense with the goal of driving more visitors to their site.

In a fresh attempt at fighting back against bogus content, Facebook is implementing an algorithm change that will remove content that contains words or phrases often found in the annoying headlines. It will work the same way spam filters do — by categorizing words that relate to withholding or misleading information and preventing them from being shown on the newsfeed.

Facebook’s fight to maintain authentic communication on their newsfeed is no new venture. In 2014 they attempted to weed out clickbait, devaluing articles based on user behavior. They assumed if a visitor clicked an article, then immediately returned to Facebook, that the content was not valuable.

These are one of many algorithm tweaks supplementing Facebook’s aim to create a more enjoyable experience for their newsfeed users.
Aug201619

Our Newest Article on Speckyboy Design Magazine

by Mira Brody in Announcements, Development, External Publications

Scrum is a product development framework that we’ve been utilizing in our office for a couple years now with great success. In order to better explain the benefits we’ve experienced through the Scrum process, we’ve published an article with Speckyboy Design Magazine. Productivity Benefits of Scrum in Modern Web Development explores the basics of this framework and how we’ve adapted it to our own web development process.
Aug201617

New Custom Website for Crazy Mountain Cabinetry

by Mira Brody in Announcements, Design, Development

Crazy Mountain Cabinetry
Crazy Mountain Cabinetry
Crazy Mountain Cabinetry is a custom cabinetry store in Livingston, Montana. Krystal Cipriani and her experienced designers draft plans, order appliances and seek out the best contractors in the region to ensure their customers receive the best service, the highest-quality materials and the most stylish cabinets.

The new site for Crazy Mountain was developed using responsive design, featuring sprawling imagery of their portfolio of finished work as well as a place to display their product lines. For those looking to dive headfirst into a remodel or who are building a new home, the site’s contact form includes ample space to discuss a new project and an interactive Google Map so their Downtown Livingston showroom can be easily located.