Web Design and SEO Blog


Facebook Takes a Stand Against Clickbait

by Mira Brody in Industry News, Social Media, Tools & Tips

Facebook algorithm change.
We’ve all seen the headlines:
“5 things to—”
“What you need to know in order—”
“NEVER make this mistake—”
“You’ll never guess what—”

Scrolling through articles on social media these days can be a headache of clickbait. The common headline style is meant to misinform and keep readers in suspense with the goal of driving more visitors to their site.

In a fresh attempt at fighting back against bogus content, Facebook is implementing an algorithm change that will remove content that contains words or phrases often found in the annoying headlines. It will work the same way spam filters do — by categorizing words that relate to withholding or misleading information and preventing them from being shown on the newsfeed.

Facebook’s fight to maintain authentic communication on their newsfeed is no new venture. In 2014 they attempted to weed out clickbait, devaluing articles based on user behavior. They assumed if a visitor clicked an article, then immediately returned to Facebook, that the content was not valuable.

These are one of many algorithm tweaks supplementing Facebook’s aim to create a more enjoyable experience for their newsfeed users.

Our Newest Article on Speckyboy Design Magazine

by Mira Brody in Announcements, Development, External Publications

Scrum is a product development framework that we’ve been utilizing in our office for a couple years now with great success. In order to better explain the benefits we’ve experienced through the Scrum process, we’ve published an article with Speckyboy Design Magazine. Productivity Benefits of Scrum in Modern Web Development explores the basics of this framework and how we’ve adapted it to our own web development process.

New Custom Website for Crazy Mountain Cabinetry

by Mira Brody in Announcements, Design, Development

Crazy Mountain Cabinetry
Crazy Mountain Cabinetry
Crazy Mountain Cabinetry is a custom cabinetry store in Livingston, Montana. Krystal Cipriani and her experienced designers draft plans, order appliances and seek out the best contractors in the region to ensure their customers receive the best service, the highest-quality materials and the most stylish cabinets.

The new site for Crazy Mountain was developed using responsive design, featuring sprawling imagery of their portfolio of finished work as well as a place to display their product lines. For those looking to dive headfirst into a remodel or who are building a new home, the site’s contact form includes ample space to discuss a new project and an interactive Google Map so their Downtown Livingston showroom can be easily located.

Facebook Algorithm Change to Prioritize Private Content Over Publishers’

by Mira Brody in Industry News, Social Media

Facebook changes algorithm.
Social media has, for years now, been a huge source of free traffic for the media industry. In fact, 63% of Facebook users claim that the platform serves as a source for news and events second to socializing with friends and family. This was great news for publishers — they were now able to market their content straight to the consumer for free!

In a statement in June, however, Facebook VP of Product Management, Adam Mosseri announced they would be drastically changing the News Feed algorithm, citing that “Facebook was built on the idea of connecting people with their friends and family. That is still the driving principle of News Feed today.” The algorithm change will prioritize posts from friends and family, and greatly limit the number of news stories — less Trump and Hillary and more baby pictures.

What does it mean for publishers?
This will assuredly cause a drop in publisher’s organic reach and eliminates Facebook as one of their stronger sources of free marketing. Entertainment news, for example, has a news feed viewership of 73%. With this change to Facebook, they will lose much of this free source of traffic to their site.

These algorithm changes happen in Facebook and other platforms from time to time, as they do their best to serve their customers and generate profit. After all, the news feed is their primary product. And the more users are engaged and seeing the posts they are most interested in, the more they are going to interact with that product.

Down With the Hamburger: an article published by Web Design Ledger

by Mira Brody in Announcements, Design, External Publications

Web Design Ledger: a designer's resource.
Web Design Ledger: a designer's resource.
Our newest article published by Web Design Ledger explores the dangers of hiding the navigation of your website behind what is called a “hamburger menu.” Not only does it make your design appear lazy, but analytics shows it harms customer engagement as well.

Learn more about the dangers of hiding your navigation — Hidden Navigation: Down with the hamburger.

Diving into Silver Screen Insider

by Mira Brody in Announcements, Design, Development

Silver Screen Insider
Silver Screen Insider
“I just want to tell you both good luck. We're all counting on you.”
— Dr. Rumack, Airplane!

Silver Screen Insider is a resource for movie theater owners, industry members and avid movie buffs, providing marketing tools, gross sheet data, games and much more. These resources are meant to provide independent theater owners with the edge they need to stay successful in this competitive market.

So far, working on Silver Screen Insider has been a lot of fun for our team. In addition to a complete rebranding to reflect an ownership change in 2015, we are building an event map, a movie database with a filter system and a section for industry news and marketing materials. Membership is subscription-based, with the ability to upgrade and invite users. One of our larger projects, we are excited to work with Silver Screen Insider to build for them a truly unique web presence and bring to life a service that will no doubt serve as a strong asset to the independent theater industry.

OnSite Energy’s New Advanced Website

by Mira Brody in Announcements, Design, Development

OnSite Energy is Montana's premier solar source.
OnSite Energy is Montana's premier solar source.
OnSite Energy is a Bozeman, MT-based company that provides solar electric services throughout the Northern Rocky Mountain region. Owners Conor and Orion are dedicated to making clean energy a future for Montana and needed a new website to represent their business.

The impressive engineering of solar panel installation pairs beautifully with Montana’s snow-capped landscape, so for the OnSite website we designed webpages that display sprawling imagery of their work. Featured projects can be perused on the Projects page, outlining the many community members — including National Parks, non-profits, residents and businesses — who have chosen to go solar! Their site also includes an About Us page that features information about both owners as well as their clean energy-powered office and utility trucks and a contact form so potential customers can get in touch.